Wal-Mart is set to announce a new sustainability index that will grade various suppliers and products by a range of environmental and sustainable factors. It will lead manufacturers to label their products in such a way that lets consumers easily discern the sustainability of one product over the other. Walmart has developed a a consortium which will be led by the University of Arkansas and Arizona State University. Additionally, faculty at Duke, Harvard, the University of Michigan, the University of California at Berkeley and Stanford have also been involved in planning the index. They have also invited Costco, Target and Kroger to join the sustainability consortium that will have a hand in crafting the index. Unless you look at the entire life cycle of the product, you just can’t measure the environmental impact.
This is a big step for them.
From Marc Gunther "The Big Money"
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